IT Cosmetics Bye Bye Redness - Neutralizing Color-Correcting Cream - Reduces Redness - Long-Wearing Coverage - With Hydrolyzed Collagen - 0.37 fl oz
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IT’s Problem Solving!
With clinical insights from plastic surgeons, plus ingredient and skincare expertise from dermatologists, IT Cosmetics creates problem-solving products that give you real results!
IT’s Skin Loving!
Every IT Cosmetics formula—whether it’s makeup or skincare—is made with skin-loving ingredients that nourish all skin types, even the most sensitive.
IT’s Confidence Building!
IT Cosmetics exists to empower YOU to feel your most confident. Our mission is to make the world more beautiful through our products, our actions, and our belief that everyone is beautiful and deserves to feel their most beautiful.
IT’s Developed with Plastic Surgeons & Dermatologists
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
IT’s Our Story!
Founder, Jamie Kern Lima, couldn’t find products that solved her beauty concerns, including sparse brows and redness, so she partnered with plastic surgeons and dermatologists to create them. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born!
IT Gives Back!
Since 2011, IT Cosmetics has donated more than 40 million dollars in product to the Look Good Feel Better program in support of its mission to help women face the appearance-related side effects of cancer treatment with confidence.
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Destiny Hoppe
11-12-2024This was my 1st time buying a product like this so I was skeptical. I didn’t love it at first, it took me a few times to get used to it. Over time it does “dry up” and get thicker and I actually like it better that way, it’s easier to use. I used to use mineral powder foundation with similar results, but this is better at toning the redness and now exclusively use this as a replacement for any concealer/foundation makeup. This also works great for under eye dark circles. As a busy mom, I love this! It lasted 7 months March 2024-October 2024.
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Penelope Emmerich
11-12-2024Love this product for the great coverage and lightweight feel.Has helped to cover a lot of the redness.
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Mrs. Anya Lind
11-12-2024I'll admit that the advertising for this product is a little misleading. My biggest gripe is that they say you can use this to achieve full coverage, but I strongly disagree with this claim. It may be possible, but in my mind this isn't really meant to be a typical foundation. It's more a type of color correcting skincare. The biggest tell-tale is the amount of product you get. It's only .34 oz of product. Most true foundations are around 1 fluid ounce. What this says to me is that a little goes a long way, and it DOES, depending on how you use it.I have extremely fair skin that is on the oily side. I'm typically the lightest shade in every foundation out there. When I saw this product in porcelain beige, I thought there was no way it would match me. It's definitely dark in the jar, but surprisingly it blends in with my skin just fine.However, I use a VERY tiny amount.Most days I don't wear any makeup, especially if I'm just staying at home for the day. So I focus more on skincare rather than makeup. But I am extremely pale with some areas of hyperpigmentation and like products that just even out my skintone. I've used tinted sunscreen and tinted moisturizes, some of which are fine, but some "tinted" moisturizers are straight up foundations with the amount of coverage they give. In my case I don't want coverage. I just want to even out the tone without it looking like I'm wearing any makeup.Of all the things I've tried, this product is the BEST at doing exactly what I want. I can use whatever skincare I want and then just layer this on top. In the morning I cleanse, tone, apply serum, moisturizer, and an SPF if I plan to go out. Then I take a VERY small amount of this (pea sized) and apply using my fingers (think skincare, not makeup). The end result is perfectly even tone and is instantly mattifying.I could also see this working as a base for applying lighter coverage foundations when applied the same way. This will even out your face enough so that you don't need to apply so much foundation to cover up redness and discoloration. I don't see this product working to conceal texture (dry patches, acne, etc), but it will likely do a good job at minimizing the redness. For me this is a perfect product for everyday use when going for a minimal "no makeup" look. It makes me look healthier and less of a ghost with splotchy red patches.
